Practical guidance on advertising across Meta, Instagram, and TikTok, from audiences and creative to funnels and effective budget allocation.
Meta no longer requires a linked Instagram profile for Threads ads; MediaPost identifies September 26, 2026, as the launch date. Plus: some Facebook Pages without Meta One are limited to two link posts per month, less reach for reuploaded YouTube Shorts, and an unconfirmed removal of the 250-ad limit.
Read articleStarting September 29, 2026, brands can promote creators' Instagram livestreams as Partnership Ads. Plus: Meta's global Creator Marketing Hub, Meta One business subscriptions starting at €16.99, and Pinterest Visual Search Ads entering beta in every ad market.
Read articleOn September 16, 2026, the Frankfurt Regional Court ordered Meta to stop fraudulent ads and fake profiles, with fines of up to €250,000 per violation. Plus: B2B research starts 124 days before the first sales contact, and ChatGPT Ads opens self-service access in Europe.
Read articleThe EU AI Act's transparency obligations have applied since August 2, 2026—and they affect advertisers and agencies, not just platforms. Plus: Meta's average price per ad rises 12 percent while Pinterest becomes cheaper in Europe.
Read articleThe EU AI Act's transparency obligations for AI-generated content have applied since August 2, 2026. Meanwhile, Meta's Marketing API v26.0 removes placements and endpoints, and TikTok opens TopView for self-service booking.
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