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    Insights · SEO

    SEO Insights

    Practical guidance on search engine optimization, technical SEO, Local SEO in the Bavarian Oberland, content strategy, and measurable rankings.

    9 min read

    SEO News Week 41: Fact-Checking AI Content for Google

    Since October 1, 2026, Google has called manual fact-checking of all AI-generated content critical and added four quality criteria and a warning about fabricated authors to its helpful content documentation. Plus: the spam update's second wave, Google Maps reviews requiring sign-in, and UTM parameters in Gemini.

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    8 min read

    SEO News Week 40: Google Business Profile's 4-Day Deadline

    Google Business Profile owners now have 4 days to reject suggested edits before Google may publish them. Plus: local businesses in EEA search modules, Cloudflare allowing Googlebot, more links in AI Overviews, and a hostname filter in GA4.

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    8 min read

    SEO News Week 39: Spam Update With a Long Rollout

    Google launched its September 2026 spam update on September 24, 2026, with a rollout lasting up to two weeks. Plus: Search Console's new Multimodal search type, four Chrome User Experience Report ad metrics, and a study of click losses in AI Mode.

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    7 min read

    SEO News Week 33: Cloudflare Can Block Googlebot

    Cloudflare's setting for blocking AI crawlers can also block Googlebot, and Cloudflare changes its default on September 15, 2026. Plus: unconfirmed ranking fluctuations in early August and Google's €890 million EU fine.

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    7 min read

    SEO News Week 32: Platform Properties Available to Everyone

    Google made Platform Properties in Search Console available worldwide, removed a rule dating from 2007, and expanded AI Overviews to 43 percent of U.S. searches according to Similarweb. There was no confirmed core update.

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