Practical guidance on profitable Google Ads campaigns, including keyword strategy, ad copy, budget management, and conversion tracking.
According to Search Engine Land, Google Ads Automated Promotions will begin automatically pulling offers from websites into Search and Performance Max campaigns with location assets on October 12, 2026. Plus: relaxed business name rules, more examples for the Destination not working policy, and A/B experiments in Microsoft Advertising.
Read articleOn September 24, 2026, Google announced one-click image ads for Demand Gen campaigns in YouTube Shorts and Gmail. Plus: Google Ads API v25.2's path from Smart campaigns to Performance Max, budget forecasts, a phone-number pitfall in call tracking, and PMax device exclusions at Microsoft.
Read articleGoogle now ties Smart Bidding's learning period to around 50 conversions instead of a time span. Plus: free Shopping listings removed in the European Economic Area, AI Brief coming in German, and target ROAS can no longer be edited while Promotion Mode is active.
Read articleStarting September 1, 2026, Google will automatically migrate Search campaigns using automatically created assets or campaign-level broad match to AI Max. Starting August 17, 2026, target CPA and target ROAS become binding for budget-limited campaigns.
Read articleTwo August dates affect active accounts: the Google Ads API passkey rollout beginning August 5, 2026, and the change to target-based bid strategies on August 17, 2026. Plus new Performance Max exclusions and Editor 2.13.
Read article